/ Web design
The Singapore Scout Association
The Singapore Scout Association is one of the oldest youth movements in Singapore, dating back to 1910, and a full member of the World Organisation of the Scout Movement, which counted over 57 million Scouts across 173 national organisations as of 2022. I joined the team building their landing page.
- Industry
- Non-profit, youth movement
- Role
- Web Designer
- Duration
- 2023
- Client
- Adonai MediaTech Solutions, for The Singapore Scout Association
The problem
One page has to carry several audiences with different intents: parents weighing enrolment, volunteers looking for a way in, donors, and the Scout Shop. All for an institution founded in 1910 and registered as a charity.
Constraints
- The palette had to separate regions, programmes, and campaigns without any of it leaving one system.
The work
What the page has to do
SSA is a registered charity that helps young people learn by doing and by serving others. The page carries several audiences at once: parents deciding whether to enrol, volunteers looking for a way in, donors, and the Scout Shop.
A palette wide enough for a movement
Five colour families, each with a five step tint ramp, plus four defined gradient pairings. Enough range to separate regions, programmes, and campaigns without any section leaving the system.
Typography
- Galano Grotesque Bold
- Source Sans Pro
Palette
- Red 10#CE202E
- Purple 10#601872
- Green 10#41BFB4
- Blue 10#004288
- Grey 10#434345
- Lux Black#212529
Inside the project
03 plates
01
Who the association is
02
Type scale and the full colour system
03
The landing page
Next project
AndalusClass