All the work

Point of sale SaaS spanning five apps. Merchants grew from 1,000+ to 4,500+ during my time on the product.

Product design

Accounting app for Indonesian MSMEs, designed from zero as the first designer on the team.

Product design

Landing page for Singapore's oldest youth movement, a registered charity dating back to 1910.

Web design

Attendance and scheduling web app built for an Islamic boarding school during learning from home.

UI/UX design

A platform pairing creators with clippers, two sides with opposing needs, and the design system underneath it.

Product design

Marketing strategy from pre-launch to grand opening, across Fitspace, Physio, and Padel.

Marketing strategy

Logo system, brandmark variants, tagline lockups, and a custom typeface drawn for the brand.

Brand identity

Logo variations, palette, pattern system, and marketplace collateral.

Brand identity

Identity, pattern language, and a social media system for a skincare label.

Brand and social

Store thumbnails, promo design, and UI state illustration for a discount and promo app.

Product art direction

Self-directed redesign: a twelve icon category set, empty states, and social templates.

Icons and illustration

Rounded display face, 74 glyphs, drawn from scratch.

Type design

197 glyphs, a full Latin set down to the diacritics, personal project from 2020.

Type design

Condensed display, 100 glyphs, made for headlines that have to fit.

Type design

Geometric display, one Bold weight, 104 glyphs.

Type design