/ Brand identity
Backslash Creative
Identity for a creative studio, built in five parts: logo variations, colour, typography, pattern, and the brand in action. The pattern does most of the heavy lifting, because a studio brand shows up more often as a background than as a logo.
- Industry
- Creative studio
- Role
- Brand Designer
- Duration
- Jan - Apr 2022, 4 months
- Client
- Backslash Creative Nusantara
The problem
A creative studio's brand shows up as a background far more often than as a logo. What it needs is not just a good mark but something still recognisable at thumbnail size.
The work
Four colours, high contrast
A single warm red against a deep navy and near black, with an off white ground. Small palette on purpose: it forces the pattern and the type to carry the personality.
Pattern as the real identity
The pattern system extends the logo into surfaces where a mark would be too literal, and it is what makes a post recognisable at thumbnail size.
Palette
- Carnation#EF5354
- Rhino#2A455E
- Cod Gray#0A0A0A
- Wild Sand#F5F5F5
Inside the project
04 plates
01
Logo variations
02
Brand colours
03
Pattern design
04
Brand in action
Next project
VJatre Skincare